Hello there! I'm Hannah. I am a fourth-year pursuing a B.A. in Communication and a minor in Multimedia Professional Writing at the University of California, Santa Barbara (go Gauchos!). I would describe myself as a writer, creative, and adventure seeker. I created this website as a platform to share some of my recent work and interests. Creating content is high on the list of things I love because it allows me to challenge, express, and develop myself all at the same time.
I have spent the past four years of my academic career at the University of California, Santa Barbara. Initially, I was unsure of what to pursue; it wasn't until I landed myself in the course Communication 1 that I realized my interest in communication methods and how those methods shape our day to day lives. Shortly after, I discovered my passion for strorytelling and designing and decided to enroll myself in the Multimedia Professional Writing minor.
✔ Statistical Analysis Communication
✔ Communication Research Methods
✔ Social Networks
✔ Social Marketing Communication
✔ Communication in Tech and Organizations
✔ Leadership and Gender
✔ Persuasion Communication
✔ Communication and Conflict
Pro. Writing Minor
✔ Writing and Research Processes
✔ Business Administration Writing
✔ Journalism Writing
✔ Multimedia Writing
✔ Writing for Public Relations
✔ Document Design Production
✔ Digital Portfolio
✔ Internship in Writing
The bulk of my professional experience lies in digital marketing and visual design. Upon graduating, I hope to apply my learned skillset to the entertainment or technology industries within the field of marketing or public relations. Click here to see my full resume.
Jan - June 2019
✔ Author and design Apeel's first technical newsletter which is distributed to over 100+ employees monthly.
✔ Create original design collateral for the VP of Operations and Technology.
✔ Redesign presentation decks for the R&D and Engineering teams.
Jun - Aug 2018
Vivibot Marketing Intern
✔ Spearheaded and managed YouTube ad campaign that increased view rate by 33%.
✔ Produced email marketing campaign on MailChimp that reached 200+ users.
✔ Wrote original copy for Facebook and Google Ads generating 40k impressions and 500+ clicks.
Feb - Dec 2018
Social Media Coordinator
✔ Managed the content calendar for UCSB's Facebook, Twitter, LinkedIn, and Google Plus for an audience over 183k.
✔ Created content and campaigns to celebrate campus achievements and UCSB's pillars.
✔ Organized social media calendar and scheduled future media posts via Hootsuite.
June - Jan 2018
Vice President of Marketing
✔ Conceptualized an original brand marketing strategy for recruitment week, resulting in a reach of 11k students and 10% engagement.
✔ Updated blog content for the website to increase publicity and establish fraternity as a leader in business on campus.
✔ Executed marketing strategies for events and promoted them through various social media channels.
Skills & Interests
Here are some skills I've accumulated over the past four years; most of my skills in design are self-taught or garnered through internships.
Some other things I enjoy: live music, traveling, skin care and beauty, spotify discover weekly, meditating, yoga, stand-up comedy, podcasts, thrift shopping, and much, much more.
As a self-taught designer, I am constantly challenging myself to explore new ways of creating. Here are some projects I created for academic courses, past internships, and for fun!
As a storyteller, it's not surprising that writing is one of one of my passions. Here are a few samples I've wrote for various courses and internships.
The Effects of Tiger Parenting
A journalism piece I wrote on the lasting effects of "tiger parenting" on first generation Asian American college students.
A personal experience and advertisement piece for the UCSB Summer Session's Department's marketing campaign "Create Summer." Published in UCSB's independent newspaper, The Daily Nexus.
Read about the heartwarming immigrant tales of Isla Vista restaurant owners. Published in the Santa Barbara Independent Newspaper.
Vivibot Press Release
A news release that I wrote for the beta launch of Hopelab Foundation's Vivibot, a chatbot for cancer survivors.
The Brother's Bulletin
A mock internal newsletter I created for the course, Writing for Public Relations.
Whalebird Kombucha Partnership
A press release I wrote to promote Alpha Kappa Psi's partnership with Whalebird Kombucha for our 2018 Fall Rush.
“I began to realize how important it was to be an enthusiast in life... if you are interested in something, no matter what it is, go at it at full speed ahead. Embrace it with both arms, hug it, love it and above all become passionate about it. Lukewarm is no good. Hot is no good either. White hot and passionate is the only thing to be.”
“A strong woman looks a challenge in the eye and gives it a wink.”
“Design is so simple. That's why it's so complicated.”
Let's grab a coffee! Shoot me a message.
Header photo courtesy of Bernadette Marie Studio
Website template courtesy of Freebiesbug/Muhamad Reza Adityawarman